Traditional PVM deployments fall into the broad coverage category, which typically include larger screen sizes mounted often at entry points or at ends of aisles. They have a wide coverage area and are seen by many people at once. They typically serve as a deterrent for potential theft and can communicate some high-level messaging like retail branding or other general content.
Category coverage is a newer paradigm in Public-View Monitor (PVM) deployments. These units are a prime opportunity to engage customers on a one-on-one basis. Multiple departments within the retail organizations are able to achieve specific objectives around customer interaction, from deterring theft to enhancing customer engagement.